Liputan6.com, Jakarta - MMA SMARTIES Awards, program penghargaan global untuk memberi penghormatan berbagai pencapaian di bidang pemasaran mobile memasuki tahun kedelapan penyelengaraanya di 2021.
Adapun program ini digelar untuk memberi pemahaman pada pasar global tentang pentingnya teknologi mobile dalam menyampaikan kampanye pemasaran yang efektif.
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Edisi program tahun ini akan dimeriahkan oleh sejumlah tokoh dalam industri pemasaran yang akan berbagi wawasan berharga mereka sebagai dewan juri dan juri pre-screening.
”Program MMA SMARTIES Awards Indonesia 2021 berkomitmen untuk mengedepankan inovasi dalam pemasaran modern seiring dengan perkembangan teknologi digital," tulis Shanti Tolani, Country Head & Board of Director MMA Indonesia dalam keterangannya, Sabtu (19/6/2021).
"Kami beruntung memiliki pakar, pembuat konten, dan pemimpin di bidang ini yang memiliki kesamaan pandangan dengan kami tentang masalah ini."
Dia mengatakan, "beberapa dari mereka telah sepakat untuk mengambil bagian sebagai juri di acara tahun ini. Hal ini tentunya adalah berita bagus bagi kami dan semua orang di industri ini.”
Program penghargaan MMA SMARTIES Awards Indonesia 2021 mengundang calon peserta untuk kategori berikut:
a. Marketing Objectives Channel: Brand Awareness / Experience, Consumer Promotions, Lead Generation, Product/Service Launch, Social Impact / Not-For-Profit, Purposeful Marketing
b. Media Channel: Cross Channel Integration, Cross Mobile Integration, Gaming / Gamification & E-Sports, Mobile App (includes mCommerce Solutions), Social Media Marketing, Seamless Consumer Experience
c. Technology Channel: Programmatic and Machine Learning, Mobile Audio / Voice, Connected Devices / The Internet of Things, Banners & Rich Media Advertising, Innovation, Location Targeting, Video Advertising d. Creative Awards: Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative, Best Data Driven Display Creative
Daftar Juri MMA SMARTIES Awards 2021
Adapun daftar juri MMA SMARTIES Awards 2021 yang diumumkan, antara lain:
Ketua Juri Nihari Yadav (AXA Financial Indonesia, President Director), Ainul Yaqin (GoJek, Group Chief Marketing Officer), Roberto Saputra (Smartfren, Chief Brand Officer), Neeraj Joshi (Mayora Indah Tbk, Insight Head), Francois De Maricourt (PT. Bank HSBC Indonesia, President Director), Sachi Thomas (PT Nestle Indonesia & PT Wyeth Nutrition Sduaenam, Director), dan Amalia Sarah Santi (Paragon Technology & Innovation, EVP & Chief Marketing Officer).
Lainnya, termasuk Dian Gemiano (Indonesian Digital Association, Chairman), Dian Andyasuri (Shell, President Director & Country Chair), Steven Debrabandere (Heinz ABC Indonesia, Managing Director Indonesia/PNG), Ravishankar MuthuKrishan (PT Sepatu Wijaya (ALDO), President Director), Johnny Widodo (OLX, CEO).
Enam juri yang akan ikutan menilai, seperti Hendra Tjanaka (Mapan, CEO), Varun Khanna (PT Siloam International Hospitals, Chief Commercial Officer), Ratna Indrayani (Sompo Insurance, CMO), Ferry Tenka (PT Bilna, CMO SIRCLO & Founder Orami), Sulin Lau (Grab, Regional Head of Brand and Country Marketing), dan Fabian Prasetya (L'Oreal Indonesia, Country Director - Digital & Media).
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Daftar Pra Penyaringan
1. Satyajit Sen (Havas Group Indonesia, CEO)
2. Vaishali Sarkar (Wunderman Thompson, CEO)
3. Rina Simon (GroupM, Digital Content Lead)
4. Cipluk Carlita (Twitter Head of Communications, Southeast Asia)
5. David Chalklen (Google Asia Pacific, Regional Media Lead)
6. Faradi Bachri (ADA, Country Director, Marketing Service)
7. Sitaresti Astarini (TikTok, Head of Business Marketing)
8. Trisnia Anchali Kardia (LINE Indonesia, Sales Director - Indonesia)
9. Eugene Hong (Burger King, Chief Marketing Officer)
10. Michael Wijaya (EVOS Sports, CMO)
11. Lee Risk (GfK, Commercial Director, Media)
12. Mark Vincent Telan (Innocean Worldwide Indonesia, General Manager)
13. Devinder Sharma (PT. Httpool Digital Pvt Ltd, Partner Director)
14. Arfitrianto Zulnaini (IAS, Sales Director - Indonesia)
15. Anthony Reza Prasetya (GetCraft, Co-Founder & CEO)
16. Norisa Saifuddin (BCA, Senior Vice President Marketing Communication)
17. Amir Widjaya (OCBC NISP, EVP Head Marketing & Digital Communication)
18. Arindam Bhattacharyya (Dentsu, Chief Strategy Officer - Media and Performance)
19. Savy (Saravanan) Mudaliar (Publicis Media, General Manager)
20. Reza Akbar (Olrange, Managing Director)
21. John Campbell-Bruce (Lion & Lion, Managing Director)
22. Anantya Van Bronckhorst (Think.Web, Co-CEO)
23. Dwika Putra (Riuh Renjana Creative, Chief Executive Officer)
24. Aravind Venugopal (Media Partners Asia, Vice President)
25. Aditya Aima (Anymind Group, Managing Director - Agency Business)
26. Andra Maulana (Certified Digital Professional Indonesia, Managing Director)
27. Niken Larasati (PT. Coca-Cola Indonesia, Media Operation Manager for Indonesia, Singapore, Malaysia and Papua New Guinea)
28. Hesnuaril Marlindayani (Bayer Country, Digital & Ecommerce Lead)
29. Bagus Erlangga (Samsung Electronics, Head of Corporate Marketing)
30. Patric Sinaga (Maxindo Renault Indonesia, Head Of Marketing)
31. Jules Tan (Lazada Indonesia, Head of Creative)
32. Karina Mahaya (WeTV, Marketing Manager WeTV & iflix)
33. Puri Purwaningsih (PT. Sinarmas Agribusiness & Food, Digital Marketing Manager)
34. Tri Wahyuni Kurniaputri (PT. Nusantara Sejahtera Raya (Cinema XXI), Corporate Brand Manager)
35. Geeta Ramachanran (DJE Holdings (Edelman), Head of Brand)
36. Afan Miqdad (Omnicom Media Group, Associate General Manager)
37. Arief Setyobudi (RedComm Indonesia, Associate Creative Director)
